Are you planning to redesign your website? You need to consider some things if you want your website to be a potent tool for your business. Follow these seven points from Hartford Web Design Pros for a guaranteed well-redesigned website that solves all your business needs.
- Develop Clear Marketing Goals
Before you start hiring web design services to redesign your website, you need to have clear marketing goals first. Whatever your website’s purpose is, you will need key performance indicators (KPIs) to track down said goals. Whether you want your website to generate leads and sales or provide customers support, KPIs will help you track them along the way.
- Know Your Target Audience
If you’re already an established business, then there’s a good chance that you already know a lot about your target audience. It’s a good idea to know who you’re trying to sell your product and services to because simply targeting a broad demographic won’t be effective, as you can’t please everyone and convince them to avail of your offerings. By redesigning your website around your target audience, you can sell your offerings to them better.
- Create Relevant Content
Content relevance is one of the reasons why prominent companies dominate the search rankings. They not only offer quality products and services, but they also provide valuable and relevant content to their audience. Instead of just selling, they’re helping their customers solve their problems and pain points.
- Search Engine Optimization (SEO)
SEO and web design both play a crucial role in the success of your business. Following the best SEO practices can help put your business on the first page of the search engine results page (SERP). To do this, you need to optimize your website for search engines, and luckily for you, a quality website redesign can help you achieve this feat.
- Responsive Design vs. Mobile-Friendly
Revamping a website involves making it appear more appealing on different screens. Most internet traffic from the past few years came from mobile devices, so it’s safe to say that redesigning your website for mobile use is a worthwhile investment. One of the two options is the cheaper choice of a mobile-friendly website. But if 35% of your traffic comes from mobile devices (and if you have the budget), adopting a responsive design is a better solution.
- Analytics Utilization
One of the best ways to complement your website redesign process is to use your analytics. Free tools such as Google Search Console and Google Analytics can help you identify the critical areas of your website that need attention, such as underperforming pages. These tools can also help you track your ongoing marketing campaigns.
- Redirecting Broken Links
Eliminating all outdated pages is part of redesigning a website. It wouldn’t be a pleasant experience for one of your visitors to click on a legacy link only to face a 404 error page. If that happens, you might’ve lost a visitor for good, and there’s no way that experience is good for your business. To avoid this, you can redirect those legacy links to other pages that provide relevant content.
Hartford Website Design Pros
Address: 27 Charter Oak Pl, Hartford, CT 06106
Phone Number: +18605165225