Through the years, the eCommerce sector has seen a significant transformation, and more individuals are shopping for things online. In reality, 79% of adults in the U.S. made purchases online in 2015, and 69% of those with internet access used it at least once per month.
Even with the abundance of online stores today, it is surprising how many business owners manage their eCommerce websites incorrectly. Making any of these mistakes can drive away your ideal customers, potentially leading to a decline in sales.
The best website designer in New Haven, CT, prepared a list of the most common mistakes that most eCommerce websites commit.
Misleading Product Specification
Numerous eCommerce websites overlook the significance of a product description. They frequently overcomplicate their product descriptions in an attempt to incorporate keywords. Those already knowledgeable about your goods will be the sole ones willing to buy them without comprehensive information.
On the other hand, it will be hard for people to find information that will help them compare your product to others. This can frustrate your audience, causing them to switch to competitors’ products.
Check your product descriptions to see whether you’re making this error. If so, simplify them to only 5 or 6 bullet points that convey the essential information about your product.
Poor Website Design
What’s the point of an excellent product if a platform with an obsolete design supports it? The problem concerning eCommerce websites is that they are so much more than a product catalog. Also, websites are your company’s public face; thus, your site’s design is a key factor in making a good first impression.
Suppose your website contains low-quality photographs, poor color schemes, and confusing brand features. In that case, you are setting up your company for failure. You can solve this issue using a professional website designer in New Haven, CT. Their knowledge will significantly assist you in making your website more appealing and noteworthy.
Neglecting the Blog Section
Some business owners invest too much in paid advertising while losing sight of organic traffic’s value. And even if you work hard to include crucial keywords in your website pages, Google will certainly consider it spam, and you will get penalized. Therefore, if you desire increased organic traffic and visibility on search engines, you must employ your blogs more.
Start utilizing your blog section more often and supplying it with good-quality content so that you may more successfully target your essential keywords. The more valuable material you deliver to your visitors, the more clients you will acquire over time.
Not Utilizing Customer Testimonials
One of the most common mistakes made by eCommerce websites is failing to display client testimonials. Your website should serve as a showcase for your services, products, and business information. But suppose you don’t have testimonials from previous customers to back up the quality of your services. In that case, your viewers will have less interest in you.
In eCommerce, customer feedback is crucial, so you must guarantee that your website includes testimonials from your clients and customers.
Conclusion
Don’t worry if you make these errors unintentionally; you still have time to correct them. Hire the best website designer in New Haven, CT, the New Haven Web Design Pros. They can significantly enhance your eCommerce website. They can make your website look great and convert more leads right away. Call them today for a free consultation and estimate!
New Haven Web Design Pros
38 Foote St, New Haven, CT 06511
Phone Number: +14752514125